NEATO LLC, the leader in media labeling, is bringing its high-quality, low-cost approach to professional media packaging to the popular VHS videotape market after recognizing the tremendous need for customized sleeves in the professional video market.

"Video professionals have been frustrated for years," says Peter Tracy, founder and chief executive officer of NEATO, "with not being able to make their video packaging look sharp and enticing to customers -- especially professionals who make their living chronicling people, events, business activities, and family occasions."

"High-quality graphic presentations for video sleeves typically have required the talents of outside artists and printers. The results can be great, but with a price - set up fees, 6 to 10 day turnaround and minimum order requirements. When you need to print 50 to 100 sleeves, why order 2,500 and throw most of them away?

With NEATO's new video sleeve, video professionals can turn their eye to creating sales-worthy presentations for their video artistry. And, with the NEATO Video Sleeve's do-it-yourself capability, they can produce as few or as many finished video packages as they want, from one sample to hundreds.

The NEATO Video Sleeve is easy to use. Turnkey packaging includes a video sleeve on an 8 1/2 X 12-inch sheet of high gloss, photo quality paper that accommodates all desktop inkjet printers. A template helps govern printer calibration, and state-of-the-art graphics software -- available free from www.neato.com -- lets even a novice designer create compelling designs in minutes.

The downloadable software, for both PC and Mac platforms, includes NEATO's own MediaFACE templates, plus such popular templates as Corel Draw, Adobe Illustrator, Adobe Photoshop, MacroMedia Freehand, PageMaker, QuarkXpress, and even Microsoft Word.

The NEATO Video Sleeve can be purchased directly from NEATO at www.neato.com or 800-984-9800. The sleeve will soon be available wherever professional video tapes and accessories are sold.

NEATO produces media packaging products for production on desktop computers. All popular electronic media are accommodated, including CD-R/CD-RW, Zip, DAT, Jaz, 3 1/2" floppy disks, MiniDisc, Magneto Optical, SuperDisk, and audio and video cassettes.

Since 1995, NEATO, LLC has been helping users create professional quality labeling and packaging. The patented NEATO CD label applicator is the de-facto industry standard with hundreds of thousands in use. With offices in East Haven, CT and the UK, NEATO serves customers throughout North America and Europe.